Week 1 - Preparing the Pitch for Car Commercial
This quarter, I'm having the opportunity of working on a collaborative project under mentorship of The Mill. Last week, we got our groups assigned, and I'm working with 4 talented people: Mitch Harper, Elizabeth Delos Reyes, Diana Castellvi, Yanni Fong. The team will consist of two lighters, one compositor, and two FX artists.
When coming up with ideas, we had created three different concepts. One was playful, while the other two were more elegant/luxury, showing quality over quantity. While trying to refine all of our ideas, we encountered problems like timing, too complicated, too much CG, not enough CG, too many shots, or too much animation. Finally, we changed to a concept that we all liked and could visualize being done in 9 weeks.
Our final concept consists of "The Car of Tomorrow, Today", showing a Ferrari 458 Italia. We wanted to incorporate the element of time traveling.
Synopsis: the Ferrari charges down a futuristic light tunnel and exits through a lightning portal that manifests into the world of today.
The idea contains three shots: The tunnel, the portal, and the arrival. The first shot is full CG and 2nd and 3rd shot are with CG integration.
https://vimeo.com/384393468 version 1
https://vimeo.com/384403578 version 2
Rough very first storyboards
Location: Savannah Theater
3D Model and Car Reference
Color Palette & Slap Comps
Portal FX References
For the FX, we are looking for electric/lightning, pyro and particle. One of our members brought up this video, and thats how we built up our idea.
CG Environment References
For the lighting and environment of the 1st shot, we got inspired by this Lexus commercial. The simplicity and elegancy it portrays is what we are looking for. I really love the reflections on the car :)